This guide shows how to use Crowd Signal surveys combined with Real Magnet email campaigns and Event Espresso data to collect targeted event feedback from attendees. It’s helpful for ASSP event planners like you because it streamlines gathering insights on preferences, satisfaction, and improvements—boosting future event success with minimal effort in the ASSP ecosystem.
Why Use Surveys for Events?
Pre-event surveys reveal attendee interests; mid-event ones gauge real-time sentiment; post-event feedback measures success and uncovers fixes. This data-driven loop refines topics, logistics, and engagement, increasing attendance and loyalty over time.
Create a Survey in Crowd Signal
Dashboard > Create New > Survey.
Create the survey with the event questions you would like to send out.
Copy the share link for later.
Export Attendees from Event Espresso
Login to your Chapter Website‘s Dashboard, go to Event Espresso > Events, hover over the event you want to work with, and select “Registrations.”
At the bottom, click “All Registrations CSV Report” to download the CSV with names, emails, etc.
Prepare for Real Magnet
Open the CSV file in Excel (Google Sheets works too).
Go to File > Save As > Name the file and remember where you saved it. (i.e. downloads/post-event-qa-import-ready.csv)
Remove any fields/columns you don’t need for the email. You’ll probably only want to keep First Name, Last Name, and Email. Save.
Import into Real Magnet
Login to Real Magnet (Higher Logic) > Contacts > Groups > (+) [Create].
Upload the CSV, map fields (email to email, etc.), select/create a group like “Event Attendees,” and then confirm upload.
Create the Survey Announcement
Now that you are logged into Real Magnet click on Messages > List > + (Create).
Once the “Create Message” pop-up appears fill out the fields.
- Name: Internal message name for tracking.
- Category: How the message will be organized.
- Folder: Where the message will be filed.
Next you will “Select Email Template” for use with this message:
- General: The Generic ASSP branded email template.
- Meeting: The Event focused ASSP branded email template.
- Newsletter: The Newsletter specific formatted ASSP branded email template.
Once you hit Select on the email format you’ve chosen you’ll be taken to the Email Design screen.
Select the main body of the email and click Edit.
This is where the WYSIWYG Editor resembles editing something Microsoft Word or Google Docs. Simply point, click, type, and format as you would in any other similar editor.
Don’t forget to insert the Crowd Signal survey link as a CTA button (“Take our survey”): When inserting the link make sure to select Button under the Style area. Text color should be Body Background White and the Background Color should be Footer Green.
Once you’re happy with your email you should Create a Mobile Friendly Version and Create a Text Only Version of the message as well so it looks exactly like you want it to if read on a phone or tablet.
Finally, click Menu and then Send Message to Individual to send yourself a preview copy of the email to yourself. This allows you to see that the email looks and feels like you intended. It also gives you a chance to confirm that all images and links are correct.
Send the Survey Announcement
Now that everything looks good to go it is time to send (or schedule to send) the message!
From the Messages list select the Survey Announcement you created and hit the ”Send” button then “to a group” option.
View Results
Review charts/exports in Crowd Signal; align with Real Magnet metrics.
Sample Questions
Here are practical, post-event survey questions you can use in your Crowd Signal Survey. Mix a few rating questions with a few open-ended ones to keep it short but useful.
Overall experience
- How would you rate your overall experience at this event? (1–10)
- Did the event meet your expectations? (Yes/No; optional follow-up: Why or why not?)
- How likely are you to attend this event again in the future? (0–10)
- How likely are you to recommend this type of event to a colleague or friend? (0–10)
Content and speakers
- How would you rate the quality of the session content? (1–5)
- How relevant were the topics to your work or interests? (1–5)
- Which session or speaker was most valuable to you, and why? (Open-ended)
- What topics would you like to see covered at future events? (Open-ended)
Logistics and delivery
- How would you rate the event organization and logistics (schedule, timing, room/virtual setup)? (1–5)
- How satisfied were you with the registration and check‑in process? (1–5)
- How would you rate the venue or virtual platform (audio, video, navigation, accessibility)? (1–5)
- Did you have any issues accessing or participating in the event? (Open-ended)
Networking and engagement
- Were there enough opportunities to network or interact with other attendees? (Yes/No)
- How would you rate the networking opportunities provided? (1–5)
- What was your favorite part of the event? (Open-ended)
- What, if anything, did you like least about the event? (Open-ended)
Future improvements and follow-up
- What is one thing we could improve for next time? (Open-ended)
- What would have made this event more valuable for you? (Open-ended)
- Are there specific speakers, topics, or formats you’d like us to offer in future events? (Open-ended)
- Would you like to receive information about future events on similar topics? (Yes/No)