Add campaign tracking to any link so you can see what’s driving traffic — built-in presets for email, social, and QR code campaigns.
The page you want people to land on — an event page, registration form, sponsor page, etc.
Use lowercase and hyphens so it's consistent across links (e.g. spring-conference-2026).
Use this to tell apart two links pointing to the same place, e.g. "header-button" vs "footer-link".